Bisected by the Wisconsin River, Wisconsin Rapids sits at the center of its own micropolis. An ideal blend of a close-knit rustic Wisconsin community and modern-day city life, the town is surrounded by mile after mile of farmland, forests and lakes. In the late fall a drive down the Cranberry Highway presents an unmatched spectacle of red, yellow and orange, and stops along the way, such as at Glacial Lake Cranberries, Inc., give insight into the region's most famous agricultural industry. In town, the potential for cultural exploration is nearly boundless, ranging from concerts and plays at the Performing Arts Center of Wisconsin Rapids to an exploration of local industry at the Wisconsin River Papermaking Museum.